The 21st SIUF China (Shenzhen) International Brand Underwear Exhibition and China Underwear Culture Week are about to kick off
⏰ 2026-03-10
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As a major event in the intimate apparel industry approved by the Ministry of Commerce, SIUF China (Shenzhen) International Brand Underwear Exhibition has been successfully held for 20 sessions. With its professional exhibition positioning and extensive industry influence, it is known as one of the most influential professional underwear exhibitions in the world. The exhibition is guided by the Shenzhen Municipal Bureau of Commerce, the Shenzhen Municipal Commission for the Promotion of International Trade, the Futian District People's Government of Shenzhen, and the Shenzhen Underwear Industry Association. It is jointly organized by the Guangdong Textile Association, Shenzhen Shengshi Jiuzhou Exhibition Co., Ltd., and Yingfuman Exhibition Group. Over the years, it has continuously built a high-quality platform for communication, exhibition, and cooperation in the underwear industry.
It is reported that the 21st China (Shenzhen) International Brand Underwear Exhibition and China Underwear Culture Week will be held from March 25th to 27th, 2026, at the Shenzhen Convention and Exhibition Center (Futian). This exhibition will bring together more than 1200 well-known exhibitors and brands at home and abroad, such as An Lifang, Hua Goer, Ancient and Modern, Lan Zhuoli, Urban Beauty, Oudifen, Fendishi, Aimei, Kaidia, wutong Gense, etc., to create a fashion feast that attracts the attention of the industry, and comprehensively demonstrate the diversified style and brand strength in the field of personal clothing.
The Chinese Underwear Culture Week held at the same time will be a major highlight of this exhibition, during which a variety of industry activities will be presented. This includes over 30 themed forum reports, including the release of popular trends from 2026 to 2027, to interpret industry development trends and share cutting-edge ideas for industry practitioners; At the same time, more than 80 fashion shows and events will be held, including the "Hengshi Hengxin" China Underwear Fashion Trend Release, the "Yuejian" Shenzhen Underwear Regional Brand Joint Show, the "Golden Belly Bag · China Underwear Industry Glory Night" and the All Area Red Star Awards, showcasing the fashionable charm and industry glory of underwear design in all aspects. In addition, the 13th season of the Lanzhuoli International Supermodel Competition will also be held simultaneously, injecting vitality into the industry and showcasing the diverse future of the lingerie industry.
The 21st SIUF China (Shenzhen) International Brand Underwear Exhibition and 2026 China Underwear Culture Week, with "connecting ecology and leading trends" as its core, integrates high-end forums, fashion shows, professional events, and industry festivals to build a complete ecological loop that connects the underwear and general fashion fields. The exhibition will comprehensively showcase the innovative vitality and diverse development trends of the underwear industry, continue to lead the global development trend of the underwear industry, become an influential event in the underwear industry in China and even the world, and inject new impetus into promoting the high-quality development of the global intimate apparel industry.
