The 21st SIUF Underwear Exhibition and China Underwear Culture Week: Diversified Activities Launch, Leading the New Direction of the Industry
⏰ 2026-03-10
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The 21st SIUF China (Shenzhen) International Brand Underwear Exhibition and China Underwear Culture Week will be held at the Shenzhen Convention and Exhibition Center (Futian) from March 25th to 27th, 2026. With a rich and diverse activity matrix as the core, this exhibition aims to create an industry event that integrates industry exchanges, fashion performances, and professional competitions, showcasing the innovative vitality and development trends of the underwear industry in all aspects.
As the core highlight of this exhibition, China Underwear Culture Week has carefully planned more than 30 themed forum reports, among which the most popular one is the 2026 '-2027' China Underwear Fashion Trend Release. It will gather industry experts and design experts to deeply interpret the new directions, materials, and processes of underwear design under the background of consumer upgrading, providing forward-looking trend guidance for industry practitioners and helping enterprises seize market opportunities. The remaining forum reports will focus on core issues such as innovative development, brand operation, and global marketing in the lingerie industry, building a high-quality platform for industry exchange, discussion, and experience sharing.
The fashion exhibition segment is also exciting and diverse, with over 80 high-end fashion shows and industry events taking turns, bringing an immersive visual experience. Among them, the 'Hengshi Hengxin' China Underwear Fashion Trend Release Show will present the aesthetic style and functional orientation of future underwear trends in a dynamic performance format; The Shenzhen Underwear Regional Brand Joint Show will showcase the cluster advantages of the Shenzhen underwear industry, gather local high-quality brands, and showcase the unique charm of regional brands; The Golden Belly Bag · China Underwear Industry Glory Night and Global Celebrity Starlight Ceremony will balance industry recognition and traffic linkage. It not only recognizes outstanding enterprises and individuals in the underwear industry, sets industry examples, but also links global celebrity resources to build a traffic connection bridge for brands and help them break through barriers and spread.
In addition, the 13th season of the Lanzhuoli International Supermodel Competition will be unveiled simultaneously. As a highly influential professional event in the lingerie industry, the competition will gather the power of emerging models from around the world. Through professional stage performances, it will showcase the perfect integration of lingerie and fashion aesthetics, not only mining high-quality modeling talents for the industry, but also injecting youthful vitality into the exhibition, highlighting the future development prospects of the lingerie industry's diversity, inclusiveness, and fashion.
The various activities of this exhibition run through the entire process, forming a complete activity system covering industry exchange, fashion display, and talent cultivation. It not only provides opportunities for exhibiting brands and industry practitioners to showcase, exchange, and cooperate, but also conveys the fashion concepts and development trends of the underwear industry through rich activity content, continuously leading the global development trend of the underwear industry.
