Global flavors gather in Pengcheng, empowering the entire chain to embark on a new journey - the grand opening of the 2026 World Food Shenzhen Expo
⏰ 2026-04-27
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From April 27th to 29th, 2026, the Anuga Select China World Food Expo will officially kick off at the Futian Convention and Exhibition Center in Shenzhen. This exhibition is jointly organized by three authoritative organizations, including the China Chamber of Commerce for Import and Export of Food, Soil and Livestock, and the Cologne Exhibition in Germany. With the global resources of Anuga in Germany, and a strong lineup of 35000 square meters, 700 exhibiting companies, and over 30000 professional visitors, it aims to create an international exchange and trading platform covering the entire food industry chain, fully unleashing the value of the exhibition and injecting multiple driving forces into the development of exhibiting companies, industries, citizen consumption, and regional economy. It has become an annual event for the food industry in South China.
1、 Empowering exhibitors: expanding commercial channels, reducing operating costs, and achieving multidimensional improvement
This exhibition has built an efficient bridge for domestic and foreign exhibitors to connect with each other in business, effectively solving the core pain points of difficult product selection, customer expansion, and supply chain search for enterprises. On the one hand, the exhibition gathers high-quality enterprises from more than 30 countries and regions around the world, covering both overseas top-notch goods and local boutique products. It includes international specialty products such as EU geographical indication certified meat and cheese, Uruguayan traceable beef, as well as innovative products from domestic leading enterprises and local exhibition groups such as China Agricultural Reclamation and Yihai Kerry, allowing enterprises to achieve global resource docking without having to travel overseas.
On the other hand, the exhibition is accompanied by nearly 50 one-on-one procurement and supply negotiation meetings, accurately connecting with Southeast Asian buyers, domestic distributors, chain restaurants, e-commerce platforms and other diverse channels, helping enterprises efficiently expand customers, achieve cooperation, and significantly reduce market expansion costs. At the same time, on-site events such as trend forums and innovation pioneer award selections are held to provide enterprises with cutting-edge industry information and technology exchange opportunities, helping them grasp the trend of healthy and innovative development, achieve multiple improvements in brand exposure, product iteration, and channel expansion, and especially provide a high-quality platform for incubation and growth for small and medium-sized brands.
2、 Leading industry development: integrating full chain resources, conveying cutting-edge trends, and promoting industrial upgrading
As a highly influential international food exhibition in South China, this expo effectively integrates the entire food industry chain resources, with exhibits covering all categories such as sweets, seafood, pre made dishes, dairy products, coffee and tea drinks, and food packaging technology. It builds a full chain display system from the field to the dining table, promoting the optimization of industry resource allocation. Based on Anuga's century long exhibition experience in Cologne, Germany, the exhibition introduces advanced global food production, packaging, and cold chain technologies, and sets up the Anuga FoodTec Showcase to showcase cutting-edge technologies such as intelligent packaging and automated processing, helping enterprises reduce costs, increase efficiency, and achieve technological upgrades.
In addition, the exhibition site released the top ten global trends in food and beverage, organized industry elites, experts and scholars to discuss hot topics such as fermented foods, nutrition and health, and cold chain logistics solutions, dismantled industry pain points, shared practical experience, and pointed out the direction for high-quality development of the food industry. At the same time, by building an international exchange platform, deepening the transformation of food technology and trade cooperation between China and Europe, promoting the transformation of the food industry towards high-end, international, and green industries, and activating new quality productivity in the industry.
3、 Benefiting citizens' consumption: one-stop tasting experience, conveying consumer value, and improving quality of life
This exhibition combines professionalism and benefits for the people. It will be open to the public on April 29th, and citizens can enter for free or register on-site to participate. There is no need for complicated appointment procedures, and you can easily enjoy a global culinary feast. On site diversified immersive experience scenes are set up, not only offering free tasting of globally popular cuisine and innovative products, allowing citizens to taste various flavors of different countries without going deep, but also providing intuitive understanding of food production processes and quality control standards, enhancing food safety awareness.
At the same time, citizens can enjoy exclusive purchasing discounts during the exhibition, with some products priced 20% -30% lower than the market price. Whether it is imported high-quality ingredients, specialty leisure foods, or local boutique goods, one-stop shopping can be achieved, which not only meets the diverse and high-quality consumption needs of citizens, but also provides them with a cost-effective purchasing channel, further enriching their dietary choices and improving their quality of life.
4、 Activate regional momentum: drive consumption growth, deepen international cooperation, and improve industrial ecology
As the core city of the Guangdong Hong Kong Macao Greater Bay Area, Shenzhen's hosting of this year's World Food Expo has effectively activated regional consumption vitality, driven the coordinated development of related industries such as catering, accommodation, and transportation, and injected strong momentum into the May Day holiday consumption market. The exhibition relies on Shenzhen's open and location advantages to build a cross-border food trade hub, promote the aggregation of global food resources to the South China region, strengthen Shenzhen's position as an international high-end food distribution center, and help promote the coordinated development of the food industry in the Guangdong Hong Kong Macao Greater Bay Area
