The 38th Shenzhen Famous Home Expo is about to grandly kick off, offering special discounts for all categories of home furnishings to empower new upgrades in home decoration consumption
⏰ 2026-04-27
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From May 1st to 3rd, 2026, the 38th Shenzhen Famous Home Expo and Shenzhen Home Furnishings, Ceramic Bathroom Flooring, Door and Window Customization Special Offer Exhibition will grandly kick off at the Shenzhen Convention and Exhibition Center (Futian) and continue until May 3rd. This exhibition is hosted by Shenzhen Century Oriental Exhibition Co., Ltd., closely following the national strategy of expanding domestic demand and promoting consumption, focusing on core home decoration categories such as home furnishings, ceramic bathroom, flooring, and customized doors and windows. It gathers top domestic and foreign brands, launches multiple preferential measures, and builds a "one-stop" home decoration procurement platform. It not only provides consumers with cost-effective home decoration solutions, but also injects new vitality into the high-quality development of the home decoration industry in the Greater Bay Area.
1、 Basic Overview of the Exhibition: Standardized Scale, Clear Positioning, Empowered by Government Enterprise Collaboration
This exhibition accurately meets the demand for home decoration consumption, with a total exhibition area of 15000 square meters and a scientifically reasonable overall layout. It is divided into four core exhibition areas: home soft decoration area, ceramic bathroom area, flooring area, and door and window customization area. At the same time, it is equipped with auxiliary exhibition areas such as home decoration services and smart home appliances, achieving full category coverage from hard decoration to soft decoration, from basic building materials to customized services.
The exhibition gathers over 300 top domestic and international home decoration brands, covering well-known brands such as Boss Electric Appliances, Yalan Mattresses, Left and Right Sofas, Jiumu Sanitary Ware, OPPEIN Whole House Customization, Eagle Brand Ceramics, and Paiya Doors and Windows. All exhibited products have undergone strict screening to ensure quality compliance and perfect after-sales service, providing consumers with safe and reliable purchasing choices.
As a benchmark exhibition in the home decoration industry in Shenzhen, this year's Home Expo seizes the opportunity of expanding the coverage of Shenzhen's home appliance trade in policy, collaborates with government departments to implement subsidy policies, and promotes through multiple channels. Currently, the cumulative online and offline advertising display has reached 150 million times, which will accurately attract homeowners in the Guangdong Hong Kong Macao Greater Bay Area to come and purchase. It is expected to attract nearly 40000 visitors and will become the core highlight of Shenzhen's home decoration consumption during the May Day Golden Week.
In terms of exhibition services, the exhibition has launched multiple convenient measures. Visitors can obtain tickets for free through the official website in advance. Registration on a designated date before the exhibition can enjoy free door-to-door ticket delivery services. Electronic tickets will be issued if the address is not filled in, and admission can be free with the ticket; On site consultation service desks and rest areas will be set up, and free parking tickets, taxi subsidies, and other travel guarantees will be provided to comprehensively enhance the audience's purchasing experience.
2、 Highlights of the core exhibition area: Full coverage of all categories, balancing quality and innovation
This exhibition is centered around "special offers+quality", with four core exhibition areas each focusing on showcasing cutting-edge products and trends in the industry, meeting the home decoration needs of different consumers, especially in various scenarios such as unfinished house decoration, old house renovation, and local space upgrading.
1. Home Soft Decoration Area: It will gather well-known brands such as left and right sofas, Yalan mattresses, Gujia Home Furnishings, and Muse bedding, showcasing products such as genuine leather sofas, spine protection mattresses, solid wood furniture, and smart beds. Yalan mattresses will launch a "buy spine protection mattress and get a tatami mattress as a gift" package, while the left and right sofas will launch limited edition genuine leather beds and mattress combinations, with outstanding cost-effectiveness; At the same time, various soft furnishing matching schemes will be showcased, balancing practicality and aesthetics, to help consumers create personalized home spaces.
2. Ceramic bathroom area: The core products of brands such as Eagle brand ceramics and Jiumu bathroom will be displayed in a concentrated manner. The glossy glazed tiles of Eagle brand ceramics will be unveiled at affordable prices. The price of the 1500mm * 750mm product is only 79 yuan/piece, far lower than the retail price; Jiumu Sanitary Ware will launch products such as smart toilets and thermostatic showerheads, accompanied by exclusive coupons, while showcasing new features such as water-saving and antibacterial, in line with the trend of green home decoration.
3. Flooring Zone: It will cover various types of solid wood flooring, composite flooring, laminate flooring and other products. Participating brands will launch a variety of discounted items that balance environmental protection and wear resistance, and are suitable for different types of households and decoration styles. Some products can enjoy full discounts, while providing free measurement, on-site installation and other supporting services to solve consumers' worries about purchasing.
4. Door and window customization area: Brands such as Paiya Doors and Windows and Buyang Door Industry will participate in the exhibition, showcasing popular products such as Class A ventilation door middle doors and extremely narrow sliding doors. Buyang Door Industry's 16 extremely narrow sliding door brand is priced at 680 yuan/square meter, which is 200 yuan/square meter lower than the store price; At the same time, we provide personalized customization services, customizing door and window sizes and styles according to consumer housing types and needs, while also considering core functions such as sound insulation, thermal insulation, and anti-theft.
3、 Special Policies and Featured Activities: Multiple Benefits Overlay to Enhance Procurement Efficiency
This exhibition focuses on the positioning of "special discounts" and collaborates with the government and participating brands to launch multiple welfare measures, achieving a triple combination of "policy subsidies+brand discounts+on-site benefits", which will effectively benefit consumers and improve procurement cost-effectiveness.
1. Government trade in subsidy: The 2026 policy of exchanging old for new household appliances in Shenzhen will be implemented. Consumers who purchase Class 1 energy efficiency or water efficiency standard household appliances such as refrigerators, washing machines, televisions, and air conditioners can enjoy a subsidy of 15% of the product sales price, with a maximum subsidy of 1500 yuan per item; Subsidies for smart home products (including aging friendly home products) will also be implemented simultaneously, further expanding the coverage of consumer subsidies.
2. Brand exclusive discounts: Each participating brand will launch exclusive coupons. Boss Electric can receive a 100 yuan coupon for orders over 2000 yuan, OPPEIN whole house customization can receive a 500 yuan coupon for orders over 10000 yuan, and Jiumu Bathroom can receive a 100 yuan coupon for orders over 3000 yuan; At the same time, multiple discounted items will be launched, such as the Boss Electric Smoke Stove Package with a price of 2980 yuan/set for famous products and a store price of up to 6980 yuan/set, with significant discounts.
3. On site interactive benefits: The exhibition will launch activities such as 100% prize redemption for consumption, cashback up to 1000 yuan for joint orders, and up to 10000 yuan for free lottery. After placing an order on-site, consumers can participate in the lottery at the organizing committee's lottery center with receipts and payment receipts; Activate the Super VIP membership in advance to receive a sign in gift (pumpkin cooking pot) and a 100 yuan universal coupon. The boss can also enjoy up to 1000 yuan cashback for purchases over 2000 yuan.
4. Supporting service activities: During the same period, home decoration knowledge lectures, layout design consultations, and other activities will be held, inviting professional designers to provide free layout analysis and customized decoration plan services to consumers on site, answering common questions during the decoration process; At the same time, after-sales support should be clearly defined. For after-sales matters, you can directly contact the brand merchant. If you need assistance, you can call the organizing committee's service hotline at 400-8848-286.
4、 Expected results of the exhibition: expected to achieve considerable transactions and drive the development of industrial linkage
This year's Shenzhen Famous Home Expo is expected to achieve significant exhibition results with full category coverage, high cost-effectiveness discounts, and high-quality services, realizing a win-win situation for consumers, participating brands, and the industry.
During the exhibition, it is expected that there will be a strong atmosphere of on-site transactions. Based on previous data references (38901 people actually attended the previous exhibition, with a unit price of 15700 yuan), the total on-site transactions of this exhibition are expected to exceed 140 million yuan. Among them, ceramic bathroom, customized doors and windows and other categories will have a prominent proportion of transactions, becoming the core force driving home decoration consumption.
From the feedback of participating brands, the exhibition will effectively enhance brand exposure and product sales, especially for small and medium-sized brands, which will use the exhibition platform to achieve precise docking with consumers and broaden sales channels; At the same time, the exhibition will promote communication and cooperation among home furnishing brands, promote product innovation and service upgrades, and assist in the healthy development of the industry.
In addition, the exhibition is expected to drive revenue growth in Shenzhen's exhibition, hotel, catering and other related industries, further activating the home decoration consumption market in the Greater Bay Area, providing strong support for Shenzhen's efforts to expand domestic demand and promote consumption, and laying a good foundation for the subsequent hosting of home decoration exhibitions.
5、 Industry significance and future prospects: Empowering home decoration consumption, leading industrial upgrading
This year's Shenzhen Famous Home Expo and related special exhibitions will closely follow the trend of upgrading home decoration consumption, accurately connect with consumers' purchasing needs of "worry free, cost saving, and labor-saving", and build an efficient communication bridge between brands and consumers. It will not only provide consumers with one-stop home decoration procurement solutions, but also promote the standardized and high-quality development of the home furnishing industry.
The exhibition relies on Shenzhen's advantage as a gathering place for the home furnishing industry in the Greater Bay Area, integrates high-quality resources in the industry, promotes technological innovation and product upgrades in categories such as ceramic bathroom, flooring, and customized doors and windows, and helps the traditional home furnishing industry transform towards greenization, intelligence, and personalization. At the same time, it responds to the national trade in policy, activates the existing home furnishing consumer market, and writes a vivid footnote to the high-quality development of the home furnishing industry in the Greater Bay Area.
The organizing committee stated that in the future, they will continue to optimize exhibition services, expand brand influence, further integrate industry resources, launch more special offers and high-quality products that meet consumer needs, create a benchmark platform for high-quality home decoration consumption in the Greater Bay Area, help the sustainable and healthy development of Shenzhen's home decoration industry, and provide consumers with a better one-stop home decoration procurement experience.
