2026 (30th) Guangdong Hong Kong Macao Greater Bay Area Auto Show | Technology Empowerment Leads Industry's New Journey
⏰ 2026-05-20
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On May 29, 2026, the 30th Guangdong Hong Kong Macao Greater Bay Area Auto Show officially kicked off at the Shenzhen International Convention and Exhibition Center (Bao'an), and the exhibition will last until June 7, during the Dragon Boat Festival holiday. As the first automotive technology event of APEC Shenzhen, this year's auto show is themed "Technology oriented, Future oriented, and Market oriented", gathering cutting-edge achievements in the global automotive industry, becoming an important window for insight into the transformation of China's automotive industry, and injecting new momentum into the coordinated development of the automotive industry in the Greater Bay Area. The following is a breakdown of the core highlights of this exhibition:
1、 Basic Overview of the Exhibition: Upgraded Scale, Carrying Thirty Years of Industry Accumulation
1. Exhibition Period and Venue: The exhibition period of this car show is 10 days. May 29th is the Brand Promotion Day (Media Day), May 30-31 is the Professional Audience Visit Day, and June 1-7 is the Public Visit Day. The venue is the Shenzhen International Convention and Exhibition Center (Bao'an), with an exhibition area of 260000 square meters, steadily increasing in scale compared to the previous edition. It ranks among the top four car shows in China and has surpassed the exhibition area of the Guangzhou Auto Show.
2. Hosting and positioning: The auto show is jointly hosted by the Automotive Industry Branch of the China Council for the Promotion of International Trade, China Machinery International Cooperation Co., Ltd. and other units, and organized by Shenzhen Zhongcheng United Exhibition Management Co., Ltd. It is one of the three most influential auto shows of the year in China, certified as an international UFI member, and has been listed as one of the top ten brand exhibitions in Shenzhen. Rooted in Shenzhen and radiating to the "9+2" urban agglomeration in the Greater Bay Area, it covers a vast market hinterland with a population of over 86.17 million and an economic total of 13 trillion yuan, and has the indicator status of a "wind driven auto show".
3. Historical accumulation: This auto show coincides with its 30th anniversary. Starting from the first Shenzhen International Auto Show in 1991, it achieved the integration and upgrading of the three major auto shows in 2008, and was officially named the "Guangdong Hong Kong Macao Greater Bay Area Auto Show" in 2020. It has evolved from a simple product display window to a key platform for promoting industrial synergy and ecological construction.
2、 Exhibition lineup: Brands gather, highlights of new product launches are diverse
1. Brand coverage: This auto show gathers 112 vehicle brands and 1039 models, covering Chinese domestic brands, international luxury brands, joint venture brands, and technology travel enterprises, achieving full category and full price coverage. Domestic brands include BYD, HarmonyOS, Xiaomi, and Xiaopeng Motors, while international brands include Mercedes Benz, BMW, Audi, Porsche, and others. Technology travel companies such as Fengfei Airlines, Yihang Intelligent, and Xiaopeng Huitian are also involved.
2. Key exhibits and debut: BYD showcased its four major brands, BYD, Tengshi, Wangwang, and Equation Leopard, in a full matrix exhibition, and the megawatt flash charging technology made its debut; The Audi E7X was officially launched on May 29th at the auto show, with a pre-sale range of 28980-379800 yuan. It comes standard with a 900V platform and rear wheel steering system; The new Ledao L60 is available for pre-sale during the auto show, equipped with the Shenji NX9031 intelligent driving chip and offering a dual track intelligent driving solution; In addition, multiple South China debut models have simultaneously started pre-sales, covering the full price range from entry-level to luxury.
3. Technology Display: The exhibition will focus on showcasing new energy and intelligent core technologies, including L4 level autonomous driving, vehicle home connectivity, 900V high-voltage platform, and the refreshed quattro full-time intelligent four-wheel drive system. At the same time, the "air land integration" three-dimensional travel ecosystem will be showcased, with Fengfei Aviation eVTOL, Yihang Intelligent Unmanned Aerial Vehicle, Xiaopeng Huitian Traveler X2, and others all appearing, demonstrating the diversified development trend of the industry.
3、 Core feature: Innovative experience, breaking the boundaries between venues and industries
1. "City as Exhibition" Smart Experience: Based on the 2101 kilometer intelligent connected test road in Shenzhen, this auto show will create a multi scenario intelligent driving experience route covering L2 to L4 levels, turning the city into an exhibition venue and allowing the public to experience cutting-edge travel technology up close. This model is the first of its kind in the national auto show.
2. Brand Communication Day Renewal: Upgrade the traditional media day to a "Brand Communication Day" co created by car companies, media, and users, adopting a structure of "main venue setting and leading, sub venue scene immersion", promoting technological exchange and value co creation, and achieving a paradigm shift from one-way promotion to tripartite interaction.
3. Cross border Integration Experience: Launching the annual special event of "iHome Hot Bay Home" to create a future travel culture park, setting up an immersive experience area of "Leading City", a supercar display area of "Legendary Garage", and a cross-border peripheral area of "iHome Shop". At the same time, linking with the 10th anniversary commemoration of iPhone intelligent ecology, creating an integrated experience scene of "people, cars, and homes", integrating cross-border elements such as robots and micro transportation.
4、 Supporting activities: Industry linkage, building communication and consumption platforms
1. Industry Forum: The 4th Future Automotive Pioneer Conference was held simultaneously, with the theme of "Ascending", gathering more than 2700 industry leaders to discuss topics such as automotive technology and product innovation, commercial application of intelligent driving, and international development of Chinese automobiles. At the same time, a platform for enterprise cooperation and overseas market expansion was established.
2. Consumer empowerment: The exhibition continues its advantage of high market conversion efficiency. Referring to the sales volume of 10.07 billion yuan at the exhibition in 2025, it is expected to drive a consumption scale of over 10 billion yuan this year. Various brands have launched multiple car purchase discounts, such as the launch of inventory clearance sales for the current Ledao L60. After adding subsidies, the actual landing price is as low as 114X yuan, lowering the threshold for car purchases and helping to release consumption.
3. Cultural activities: Interweaving fashion culture, diverse events, automotive culture and other activities to enrich the exhibition experience, while expanding influence through online dissemination. By 2025, the exhibition's online exposure has exceeded 11 billion times, and this year's event is expected to further enhance its dissemination coverage.
5、 Industry impact: Based in the Bay Area, leading the high-quality development of industries
1. Industrial Empowerment: Leveraging Shenzhen's 6.46% R&D investment and complete automotive industry chain advantages, we will promote the deep integration of the automotive industry with artificial intelligence and low altitude economy, help Shenzhen strengthen the "first economic launch" function of the automotive industry, and cultivate new driving forces for high-quality development.
2. Regional collaboration: Fully leverage the advantages of "hard connectivity" and "soft connectivity" in the Greater Bay Area, build an industrial collaborative innovation platform, promote technical collaboration and procurement docking between domestic and foreign vehicle enterprises, parts enterprises, and technology enterprises, and promote the integrated development of the automotive industry in the Greater Bay Area.
3. Industry Window: As an observation window for the transformation of China's automotive industry, this auto show focuses on showcasing the leapfrog development achievements of China's automotive industry from "following" to "leading", especially in the fields of new energy and intelligent vehicles, providing reference for the global automotive industry's innovative development.
The hosting of the 30th Guangdong Hong Kong Macao Greater Bay Area Auto Show is not only a tribute to the industry's accumulation over the past thirty years, but also a prospect for the future development of the automotive industry. The exhibition, with technology as its core and market orientation, not only brings a cutting-edge automotive technology feast to the public, but also builds an important platform for industry exchange and consumer docking. It will continue to promote the high-quality development of the automotive industry in the Greater Bay Area and help China's automotive industry embark on a new journey.
