Standing at thirty, moving towards a new direction! The 2026 Guangdong Hong Kong Macao Greater Bay Area Auto Show opens with a full range of excitement and continues until June 7th

1、 Exhibition Overview: A 300000 square meter exhibition venue with a 10 day extended period covering the Dragon Boat Festival holiday

• Venue for the eventShenzhen International Convention and Exhibition Center (Bao'an) has opened 11 indoor exhibition halls and outdoor exclusive exhibition areas, with a total exhibition area of 300000 square meters, and the hardware scale of the exhibition has reached a new high in history;
• Complete Extension DivisionMay 29th to May 31st are Media Day and Professional Audience Day, open to industry professionals and automotive media; June 1st to June 7th are public visitation days, fully open to ordinary citizens. The entire exhibition will end on June 7th;
• Exhibition PositioningThe core display window of the Greater Bay Area's automotive industry, the trendsetter of South China's automotive consumption, and the linkage with the 4th Future Automotive Pioneer Conference, balancing the dual attributes of mass consumer experience and high-end industry communication.

2、 Exhibition lineup size: Over 300 brands gathered, with more than 1300 models fully covered

• This auto show gathers more than 300 global vehicle brands, core automotive supply chain enterprises, and intelligent driving technology companies, showcasing over 1300 car models, covering four major tracks: luxury brands, joint venture brands, independent top brands, and new energy vehicle manufacturing forces;
• The categories cover fuel powered sedans, off-road SUVs, household MPVs, high-performance electric vehicles, modified vehicles, commercial vehicles, while focusing on cutting-edge automotive technologies such as advanced intelligent driving, 800V high-voltage fast charging, global thermal management, and in vehicle artificial intelligence, fully demonstrating the achievements of the current electrification and intelligence transformation of the automotive industry;
• From the perspective of market layout, the proportion of new energy vehicle exhibitions exceeds 65%, which is in line with the market characteristics of the Guangdong Hong Kong Macao Greater Bay Area's leading penetration rate of new energy vehicles nationwide, and accurately matches the car buying needs of residents in the Bay Area.

3、 Heavy Industry Supporting Facilities: Holding top-level industry conferences at the same time to empower the upgrading of the Bay Area's automotive industry

• Simultaneous landing of exhibitionsThe 4th Future Automotive Pioneer ConferenceInviting executives from national automobile companies, experts in the automotive industry, and representatives of research institutions to attend the roundtable forum on hot topics such as intelligent connected vehicles going global, the synergy of the automotive industry chain in the Guangdong Hong Kong Macao Greater Bay Area, the landing of in vehicle artificial intelligence, and the development of the new energy vehicle aftermarket;
• Simultaneously releasing the latest development report of Shenzhen's intelligent connected new energy vehicle industry on site, relying on the advantages of Shenzhen's new energy vehicle industry cluster, breaking down communication barriers between car companies, supply chains, and markets, and helping the Bay Area build a world-class automotive industry highland;
• All industry forums and press conferences will continue until June 6th, and during the public exhibition period, you can also listen to public industry sharing sessions to gain a close-up understanding of the future development trends of the automotive industry.

4、 New car debut highlights: Multiple global and South China debut models are showcased, and pre-sale benefits are simultaneously launched

• This year's 30th anniversary auto show welcomes a large number of heavyweight new car debuts, including multiple global concept cars and the first mass-produced new cars in the South China region, covering the four mainstream sub markets of household commuting, high-end flagship, performance coupe, and large new energy MPV;
• Local new energy brands such as BYD, Ideal, Xiaopeng, NIO, and Wenjie have introduced a full range of new intelligent driving models, fully implementing the advanced NOA assisted driving function in cities without maps; Mercedes Benz, BMW, Audi, Porsche and other luxury brands bring new energy vehicle models to accelerate the electrification transformation of luxury brands;
• Multiple popular new cars are available for limited time pre-sale at the auto show, and exclusive pre-sale benefits are only available during the exhibition period (up to June 7th). Expired benefits will automatically expire.

5、 Public car purchase benefits: exclusive subsidies for auto shows combined with discounts from car companies, all benefits will be fully removed as of the 7th

• This auto show will collaborate with the Shenzhen business department and major car dealers to launch a dual car purchase discount policy. All welfare activities will be synchronized with the exhibition and will end on June 7th, and will not continue after the holiday;
• At the government level: Continuing the special car purchase subsidy for new energy vehicles in the Bay Area, eligible models can apply for a maximum cash subsidy of 10000 yuan;
• At the level of car companies, exclusive cash discounts, free lifetime basic maintenance, free home charging stations, and purchase decoration gift packages will be offered for all car models at the auto show. Some fuel powered models will have a limited time price reduction of over 30000 yuan;
• Dragon Boat Festival Limited Welfare: From June 1st to June 7th, car buyers who visit the exhibition can participate in on-site lucky draws. The prizes include car purchase vouchers, car accessories, free vehicle inspection services, etc.

6、 Practical Guide for Exhibition Travel: Suggestions for staggered exhibitions and clear opening hours

• Daily opening hoursOn public days from 9:30-18:00, the last day of the exhibition on June 7th will remain open for normal hours and will not be closed in advance;
• Travel adviceThe exhibition hall is located in Bao'an, Shenzhen. It is recommended that citizens take the subway directly to avoid the peak viewing period from 10am to 12am every day. The flow of people during the second half of the Dragon Boat Festival holiday is lower, and the viewing experience is better;
• Ticket purchase tipsIt is recommended to purchase tickets online in advance through the official mini program of the auto show, which eliminates the need for queuing for tickets on-site. Electronic tickets are universal throughout the entire process and can be used multiple times to enter and exit the exhibition hall.