The 9th 616 Global Cross border E-commerce Festival and the 10th Shenzhen International Cross border E-commerce Trade Expo will grandly kick off on June 27-28
⏰ 2026-06-16
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As a highly influential annual benchmark event in the domestic cross-border e-commerce industry, the 9th 616 Global Cross border E-commerce Festival and the 10th Shenzhen International Cross border E-commerce Trade Expo have announced that they will be held atJune 27-28, 2026Held grandly in Shenzhen. The exhibition is based on the core advantages of Shenzhen's cross-border e-commerce industry, relying on the dividends of RCEP and multilateral cross-border trade policies, focusing on brand going global, industrial upgrading, and the integration of the entire supply chain, gathering high-quality resources of the global cross-border e-commerce industry chain, and building an efficient connection, innovative exchange, and resource interconnection for the industryIntegrated platform to assist domestic cross-border enterprises in deepening their global market and seizing new opportunities in foreign trade.
1、 Authoritative Background and Host Team of the Exhibition
This exhibition is a national and global cross-border e-commerce industry event approved by the Shenzhen Municipal Government and hosted by the Shenzhen Cross border E-commerce Association (SZECFA). After multiple years of accumulation, it has become one of the largest, most professional, and influential cross-border e-commerce exclusive exhibitions in South China and even the whole country. The exhibition always adheres to the core concept of "cultural cross-border, brand overseas, and intelligent power", deeply linking with national cross-border e-commerce comprehensive pilot zones, industrial belt bases, global cross-border e-commerce platforms, foreign trade service providers, and upstream and downstream enterprises. It has received strong support from multiple local business regulatory departments, industry associations, and overseas trade institutions, and is recognized as an annual benchmark exhibition in the industry.
3. Exhibitors: The exhibition lineup covers the entire ecosystem of cross-border e-commerce, including leading cross-border e-commerce platforms, source factory industrial belts, brand overseas enterprises, cross-border logistics, overseas warehousing, payment settlement, financial and tax compliance, AI cross-border technology, product selection and operation, intellectual property and other full chain service providers, achieving full coverage of the upstream and downstream of cross-border industries.
1. Global Full Platform Exhibition Area: Bringing together mainstream cross-border e-commerce platforms and emerging niche track platforms from home and abroad, showcasing platform investment policies, traffic support rules, and category layout directions, providing one-stop solutions for sellers to settle in, transform, and upgrade.
2. National Industrial Belt Brand Exhibition Area: Gathering high-quality foreign trade industrial belt source enterprises from across the country, covering cross-border hot selling categories such as 3C digital, smart home, clothing, shoes and hats, home goods, outdoor products, beauty accessories, etc., to help source factories face global procurement resources and break down production and sales barriers.
3. AI Intelligent Cross border Exclusive Exhibition Area: Focusing on the digital transformation trend of cross-border e-commerce, showcasing cutting-edge technology products such as AI product selection, AI operation, AI translation, intelligent warehousing, and automated logistics equipment, empowering the industry to upgrade to digitalization and intelligence.
4. Cross border Comprehensive Service Exhibition Area: Bringing together supporting service providers such as cross-border logistics, overseas warehouses, cross-border payments, tax compliance, customs declaration and inspection, overseas marketing, intellectual property, brand incubation, etc., to build a one-stop cross-border e-commerce service ecosystem.
5. National Comprehensive Pilot Zone Achievement Exhibition Area: It focuses on showcasing the industrial policies, development achievements, and investment resources of major cross-border e-commerce comprehensive pilot zones across the country, building bridges between government and enterprises, and helping enterprises connect with local industrial support policies and landing resources.
4、 Heavy scale supporting activities unlock new opportunities in the industry
During the exhibition, multiple high-level industry forums, themed summits, and exclusive matchmaking activities will be held to focus on industry hotspots and pain points, and output authoritative industry perspectives
1. Annual Cross border E-commerce Industry Summit: Inviting government leaders, authoritative industry experts, and top enterprise founders to interpret the latest policies, global trade situation, and industry development trends of cross-border e-commerce in 2026, and release the annual industry data report.
2. Brand Going Global Theme Forum: Focusing on core topics such as the globalization of domestic brands, refined operations, overseas localization layout, and cross-border compliance risk control, we will share the practical experience of benchmark enterprises going global.
3. Global Procurement and Sales Precision Matching Conference: Targeted invitations to overseas professional buyers, cross-border sellers, and channel distributors to conduct one-on-one precise business negotiations and efficiently facilitate order cooperation.
4. Digital Cross border Innovation Salon: Focusing on emerging tracks such as AI empowering cross-border, short video live streaming going global, and independent website operation, breaking down new gameplay, opportunities, and business models.
5、 Core values and industry significance of exhibitions
This exhibition is based on the advantage of Shenzhen as the core gathering place of the national cross-border e-commerce industry, deeply linking domestic high-quality production capacity with the global consumer market. It is not only a display window for industrial achievements, but also a cooperation hub for resource exchange. On the one hand, it provides a platform for small and medium-sized cross-border sellers, traditional foreign trade enterprises, and source factories to showcase, communicate, cooperate, and transform, helping enterprises overcome industry pain points such as difficult customer acquisition, narrow channels, and limited resources; On the other hand, we will continue to promote the standardization, branding, digitization, and intelligent development of the cross-border e-commerce industry, help improve the quality and efficiency of domestic products going global, empower the high-quality development of China's cross-border e-commerce industry, and inject strong impetus into the stable growth of foreign trade nationwide.
At present, the preparation work for the exhibition has been comprehensively and orderly promoted, and the booth recruitment, forum registration, and procurement invitation work have started simultaneously. On June 27-28, this annual cross-border e-commerce industry event will once again light up Shenzhen, gathering global cross-border forces and embarking on a new journey of domestic goods going global!
