Spring tide surges, the 110th National Sugar and Wine Fair grandly opens
On March 20th, the opening ceremony of the 110th National Sugar and Alcohol Commodity Fair and Spring Sugar Festival was held at the Chengdu Hall of Tianfu International Convention Center. Over the next three days, more than 6600 exhibitors from 45 countries and regions around the world will showcase over 300000 exhibits at the Western China International Expo City and Century City New International Convention and Exhibition Center. At the same time, the first Spring Sugar Festival related activities will continue until the 24th, creating multiple offline experience scenes for merchants and citizens going to Chengdu, and creating more consumer interaction scenes and brand promotion opportunities for participating companies in the National Sugar and Wine Fair.
More than 600 guests attended the opening ceremony of the exhibition, including Lv Jun, Secretary of the Party Group and Chairman of COFCO Group, Wang Fengchao, Deputy Secretary of the Chengdu Municipal Party Committee and Mayor, Xu Yixin, Director of the Sichuan Provincial Department of Commerce, An Baojun, Deputy Director of the Market Operation and Consumption Promotion Department of the Ministry of Commerce, Cao Derong, President of the China Chamber of Commerce for Import and Export of Food, Soil and Livestock, Qu Weixi, President of the China Exhibition Economy Research Association, Zeng Congqin, Chairman of Wuliangye Group, Liu Gang, Deputy General Manager and Chief Accountant of Maotai Group.
Focusing on the role of industrial platforms, jointly climbing new heights in the development of the food and alcohol industry
Xu Guanghong, member of the Party Group and Deputy General Manager of COFCO Group, warmly welcomed people from all walks of life who came to participate in this year's National Sugar and Wine Fair. He pointed out that the 110th National Sugar and Wine Fair is an important measure to respond to the call of the Ministry of Commerce for the "Consumer Promotion Year", optimize consumption supply, innovate consumption scenarios, and fully meet the diversified consumption needs of the people. I hope industry colleagues can fully utilize the platform of the National Sugar and Liquor Fair, which serves as a trading platform, industry benchmark, urban reception room, fan carnival, brand catalyst, and business cash cow, to guide the industry forward, promote regional development, facilitate economic and trade cooperation, promote consumption upgrading, and jointly climb new heights in the development of the food and liquor industry.
In his speech, Wang Fengchao, Deputy Secretary of the Chengdu Municipal Party Committee and Mayor, stated that in recent years, the economic volume of Chengdu has continued to soar, becoming the second provincial capital city with a total consumption exceeding one trillion yuan, creating a vast market for the development of commerce and trade; 68 international passenger and freight routes connect the world, creating convenient conditions for trade exchanges. Various activities represented by the "New December City" showcase Chengdu's inclusive cultural genes. The convergence of multiple favorable conditions has highlighted the urban background of "not wanting to leave when you come" in Chengdu, jointly shaping the "Chengdu style happiness". As the largest comprehensive exhibition in the food and alcohol industry, the National Sugar and Wine Fair has been held 34 times in Chengdu. Sincerely hope that all participating companies can accurately connect and deeply negotiate at this exhibition, invest in Chengdu, share opportunities with the city, seek common development, and win the future together.
Insight into the industry direction, leading the high-quality development of the food and beverage industry
In order to leverage the role of the National Sugar and Wine Fair as a "barometer" for the Chinese liquor industry and a "barometer" for the food industry, this year's National Sugar and Wine Fair has undergone comprehensive innovation and upgrading, presenting a new look of the "Spring Sugar Festival" to meet with merchants and audiences. The total exhibition area of this year's National Sugar and Wine Fair is 325000 square meters, and it is expected to attract over 400000 professional visitors. The scale of the exhibition and the number of participants are both the largest in history. During the conference, dozens of key events and specialized forums in specific fields will be held successively, creating rich scenarios for industry professionals to exchange ideas, communicate information, and experience products.
A distinguished guest is like a spring breeze, bustling as soon as they arrive. Accelerating the integration of domestic and foreign trade is an inherent requirement for building a new development pattern and promoting high-quality development. The 110th National Sugar and Wine Fair invited enterprises from 24 countries and regions including Spain, Italy, and Japan to participate in official groups, and gathered overseas buyers from Malaysia, France, Thailand, and other countries to gather multiple forces, focus on the core trading function of the exhibition, provide high-quality supply and procurement docking opportunities, and achieve high-quality "introduction" and high-level "going global".
It is worth mentioning that some exhibits from Europe and Southeast Asia traveled thousands of miles from their place of origin by taking the "110th National Sugar and Wine Fair Special Train" on the Asia Chengdu Europe Railway. Red wine, toffee and other products that came by special train will meet with customers at the Qingbaijiang National Pavilion exhibition area on site.
Breaking the limitations of time and space, the 'Spring Sugar Festival' shapes a global benchmark consumer festival
This National Sugar and Wine Fair is an active exploration to promote regional consumption, innovate consumption scenarios, and meet the spiritual needs of the people under the new consumption background. To this end, the 110th National Sugar and Wine Fair breaks through the limitations of time and space, not limited to exhibitions and trading activities for merchants and visitors in the exhibition hall, but expands its scope to the entire city, delves into every corner of Chengdu, connects with every citizen of Chengdu, further stimulates urban vitality, and helps Chengdu's economic development.
In terms of time, the meeting period has been extended from 3 days to 17 days; In terms of space, it has expanded from traditional exhibition venues to cover characteristic theme blocks, A-level tourist attractions, wine producing areas, and railway ports throughout Chengdu; In terms of content, it covers food and wine, art markets, intangible cultural heritage experiences, music audio-visual, and builds exhibition consumption characteristic scenes to attract more consumers to participate in interaction and cultivate diverse consumption formats. It is worth mentioning that from March 23rd to 24th, the "ROCK CANDY Spring Sugar Music Festival" will also be held at the Qingyang District Intangible Cultural Heritage Expo Park, bringing the entire "Spring Sugar Festival" to a perfect conclusion.
The Spring Sugar Festival will create festivals with distinctive features, attract traffic with festivals, promote consumption with traffic, promote development with consumption, and add features with development, forming a good positive cycle, further activating consumption vitality from the source, injecting more "fireworks" into Chengdu and surrounding areas, leveraging the city's billion level consumption, and shaping a global benchmark consumption festival.
The 110th National Sugar and Alcohol Expo will continue its important mission of promoting production and sales integration and economic and trade exchanges in the food and alcohol industries. At the beginning of the "Consumption Promotion Year", it will aggregate its own platform effects, unleash the consumption potential of the food and alcohol industry, and press the "acceleration key" for the sustained prosperity and development of the economy.
