The 71st Guangzhou Beauty Expo will kick off in September, with over 3800 companies and brands making concentrated appearances
The 71st China (Guangzhou) International Beauty Expo will be held from September 4th to 6th, 2026 at the China Import and Export Fair Exhibition Hall in Guangzhou. According to the information released by the organizers, more than 3800 companies and brands have participated in this exhibition, and more than 50 industry events are planned to showcase new products, technologies, models, and trends in the beauty and cosmetics industry.
As a highly influential professional exhibition in the domestic beauty industry, Guangzhou Beauty Expo has long connected production and manufacturing, brand operation, professional channels, and terminal markets. This exhibition will continue to cover multiple sectors such as supply chain, daily chemical beauty, professional beauty, nail and eyelash beauty, beauty equipment, and health preservation, further strengthening the resource docking of the entire beauty industry chain.
The entire industry chain is gathering, and new consumer trends are accelerating to enter the exhibition
From the currently announced exhibition content, it can be seen that while maintaining the advantages of traditional professional beauty and daily chemical beauty, this exhibition will further increase its attention to the upstream of the industry and new consumer areas.
The supply chain sector will cover OEM, ODM, packaging materials, production equipment, and intelligent manufacturing, providing a centralized docking platform for brand enterprises and manufacturing enterprises; Consumer and professional service categories such as skincare, makeup, fragrances, personal care, nail and eyelash beauty, and beauty equipment will continue to be showcased.
It is worth noting that topics such as health preservation, sleep health, weight management, and aromatherapy have further entered the exhibition system, demonstrating that the beauty industry is expanding from traditional product consumption to health management, lifestyle, and diverse consumption scenarios.
At the same time, digitalization, artificial intelligence, and intelligent manufacturing have also become the focus of industry attention. Focusing on AI applications, product innovation, channel expansion, cross-border beauty and other directions, this exhibition will strengthen information exchange and business cooperation between the upstream and downstream of the industry chain through forums, releases, resource docking and other forms.
Strengthening trade integration, internationalization, and channel expansion have become highlights
Professional procurement and supply-demand matching are important functions of large-scale beauty industry exhibitions.
In recent years, with the continuous integration of traditional channels, e-commerce platforms, cross-border e-commerce, and professional service institutions, beauty companies have put forward higher requirements for channel expansion and supply chain efficiency. The Guangzhou Beauty Expo is also expanding from a simple product display platform to a procurement negotiation, supply chain cooperation, distribution agency, and market expansion platform.
From the perspective of exhibition and procurement resources, this exhibition will not only gather domestic brands, production enterprises, and channel partners, but also attract relevant enterprises and professional buyers from multiple countries and regions to participate. Relying on Guangzhou's strong foreign trade foundation and market advantages in the Guangdong Hong Kong Macao Greater Bay Area, cross-border procurement, brand going global, and international cooperation are expected to continue to be important topics at the exhibition site.
Collaboration between industry and exhibitions, unleashing the clustering advantages of Guangzhou's beauty industry
Guangzhou is one of the important gathering places for China's cosmetics industry. Public data shows that as of the first quarter of 2026, Guangzhou has 1845 cosmetics production enterprises and has formed a relatively complete industrial chain covering raw material research and development, production and manufacturing, packaging material matching, brand operation, and market circulation.
The industrial foundation provides continuous enterprise and market resources for large-scale professional exhibitions, while exhibition platforms such as the Beauty Expo can concentrate brands, purchasers, distributors, and industry service institutions in Guangzhou, promoting further exchange and aggregation of industrial resources.
From the information released at this exhibition, supply chain upgrading, integration of beauty and health, digital applications, and international market expansion will become important directions for observing the development of the beauty industry in the second half of 2026. As the September extension approaches, the 71st Guangzhou Beauty Expo will once again become an important window for connecting industry supply and demand, observing market trends, and promoting business cooperation.
Exhibition Name: The 71st China (Guangzhou) International Beauty Expo
Exhibition time: September 4-6, 2026
Exhibition location: Guangzhou China Import and Export Fair Exhibition Hall
Exhibition field: Beauty, cosmetics, supply chain, nail and eyelash beauty, beauty equipment, health and wellness, etc
