CITIE 2026 Guangdong International Tourism Industry Expo will be held in Guangzhou in September, focusing on global cultural and tourism resources and trade integration
The 2026 Guangdong International Tourism Industry Expo (CITIE 2026 Guangdong Tourism Expo) will be held from September 11th to 13th in Zone A of the China Import and Export Commodity Fair in Guangzhou. This exhibition is hosted by Guangdong Provincial Cultural and Tourism Development and Security Center (Guangdong Xinghai Performing Arts Group), jointly organized by Guangzhou Guangzhilv International Travel Agency Co., Ltd. and Guangzhou International Convention and Exhibition Group Co., Ltd., with a planned exhibition area of approximately 40000 square meters.
The Guangdong Tourism Expo was founded in 2005 and began independent exhibitions in 2009. As of 2025, it has been successfully held for 17 sessions. It is an important professional platform for Guangdong to connect domestic and foreign tourism resources, carry out industrial exchanges, and cooperate in cultural tourism and business. In 2026, the exhibition will continue to rely on the source market of the Guangdong Hong Kong Macao Greater Bay Area and the resources of Guangzhou International Trade and Exhibition, further strengthening international exchanges, industry docking, and cultural tourism consumption functions.
The linkage of four major theme exhibition halls presents a new business model of "cultural tourism+" integration
According to the currently announced exhibition schedule, CITIE 2026 will set up an international cultural tourism hall, a cultural tourism integration hall, and a cultural tourism consumption experience hall, and form a linkage with the Guangdong Hong Kong Macao Greater Bay Area Time honored Brand (Culture) Expo. The exhibition content will further extend from traditional tourism destinations and products to cultural tourism technology, equipment, award-winning business travel, aviation and cruise ships, cultural and creative consumption, and outdoor leisure.
Among them, inbound tourism remains an important direction of this exhibition. The exhibition will set up an inbound tourism exhibition area to promote the "multi stop" tourism routes and products in the Guangdong Hong Kong Macao Greater Bay Area. At the same time, it will gather international tourism destinations, overseas connecting resources, and tourism industry chain service resources such as aviation and cruise ships, and strengthen business connections between domestic and foreign tourism enterprises.
Around the new formats of the cultural and tourism industry, this exhibition will also focus on creating a theme exhibition area for new quality and productivity in the cultural and tourism industry, promoting the "Smart Gathering Cultural and Tourism Quality Improvement Action 2.0", and further integrating digital technology, intelligent equipment, and the operation scenarios of scenic spots, hotels, and tourism destinations through innovative exchanges and industrial resource docking in the digital cultural and tourism industry. At the same time, cross-border content such as cultural and tourism equipment, health and wellness tourism, and "Guanghuo Xingxia" will also enter the exhibition display system.
Strengthening B2B commercial attributes and improving the efficiency of cultural and tourism resource integration
In addition to showcasing and promoting destination resources, professional buyers and supply-demand matching have been continuously strengthened functions of the Guangdong Tourism Expo in recent years.
According to the information released by the organizing committee, the exhibition connects travel agencies, online travel platforms, scenic spots, hotels, cultural and tourism groups, award winning tourism organizations, and related industry procurement resources through CITIE buyer clubs, pre exhibition appointment matching, and on-site buyer seller docking, promoting exhibitors to further enter the product procurement and project cooperation stage from brand display.
The exhibition area of the 2025 Guangdong Tourism Expo is 40000 square meters, gathering exhibition resources from nearly 50 countries and regions, attracting about 20000 professional visitors, and facilitating nearly 10000 business negotiations during the exhibition period. The 2026 exhibition will continue the professional buyer and business matching mechanism, and further highlight international cooperation and segmented market supply and demand docking.
For Guangzhou, the Guangdong Tourism Expo is not only an important window to showcase local and Greater Bay Area cultural and tourism resources, but also an important connecting platform for international tourism destinations and cultural and tourism industry enterprises to enter the South China source market. With the continuous development of inbound tourism, digital cultural tourism, health and wellness vacations, and cross-border consumption, professional tourism exhibitions are also extending from destination promotion platforms to industrial resource integration and business cooperation platforms.
Based on the currently announced exhibition layout,International cultural and tourism cooperation, inbound tourism, digital cultural and tourism, cross-border integration of "cultural and tourism+", and precise B2B dockingIt will become the main highlight of CITIE 2026 Guangdong Tourism Expo. During the event held in Guangzhou in September, the exhibition will also provide a window for observing new products, new scenarios, and industry cooperation trends in the cultural and tourism markets of South China and the Guangdong Hong Kong Macao Greater Bay Area.
Exhibition Name: CITIE 2026 Guangdong International Tourism Industry Expo
Exhibition time: September 11-13, 2026
Exhibition location: Zone A of Guangzhou China Import and Export Commodity Fair Exhibition Center
Host: Guangdong Provincial Cultural and Tourism Development and Guarantee Center (Guangdong Xinghai Performing Arts Group)
Undertaking Unit: Guangzhou Guangzhilv International Travel Agency Co., Ltd., Guangzhou International Convention and Exhibition Group Co., Ltd
Planned area: About 40000 square meters
Exhibition field: Cultural tourism, tourist destinations, travel services, cultural and tourism technology, cultural and tourism equipment, award winning tourism, cultural and creative consumption, etc
