CCBEC Shenzhen Cross border Exhibition in September 2026, covering an area of 80000 square meters, connects the entire cross-border industry chain
The horn of preparation for the year-end promotion of cross-border e-commerce in the second half of the year has been sounded. As the most important stocking node for Black Friday, Online One, and Christmas promotions, September has become a golden time for many factories and cross-border sellers to seize overseas markets.2026 (Autumn) CCBEC China (Shenzhen) Cross border E-commerce Exhibitionwill be September 16th‑On the 18thlandShenzhen International Convention and Exhibition Center (Bao'an New Building)With a super large scale of 80000 square meters, gathering more than 1500 exhibiting companies, releasing 100000 level precise professional buyer resources to the world, and creating the largest and most professional cross-border full industry chain trade event in South China in the second half of the year.
Exhibition theme:
The current cross-border e-commerce industry has bid farewell to the era of extensive distribution of goods,refined operation、Differentiated product selection、Source supply chain、Compliance ManagementBecoming the mainstream trend in the industry. A large number of foreign trade factories and overseas brands urgently need to efficiently connect channels, crack homogenization and internal competition, and reduce the cost of trial and error when going abroad. Rooted in the core of cross-border industries in the Greater Bay Area, this year's CCBEC Autumn Exhibition is jointly organized by Frankfurt Exhibition (Shenzhen) Co., Ltd., Shenzhen China Merchants Convention and Exhibition Management Co., Ltd. and other institutions, with precise positioning of year-end and peak season stocking cycles, and a one-stop connection of "factory seller platform service provider" to complete the overseas chain, helping enterprises seize the overseas consumption dividend in the second half of the year.
Exhibition Area Introduction:
According to the exhibition organizing committee, this exhibition will be launched The four major theme exhibition halls from September 9th to 12thThe track division is clear, covering hot selling categories on global platforms, independent stations, and overseas offline channels comprehensively.
Hall 9The sports and leisure center focuses on the outdoor economy trend, showcasing popular products such as camping, cycling, and fitness;
Hall 10The home daily necessities store gathers essential items such as kitchen, storage, pets, and festive gifts;
Hall 11The Electronic Appliance Museum brings high premium electronic products such as smart homes, energy storage power supplies, and 3C digital products;
Hall 12The Fashion Life Pavilion focuses on the young consumer market, with trendy categories such as shoes, clothing, bags, beauty and personal care, and maternal and child health showcased to meet the diverse consumer demands of the global market.
Featured Zone:
In addition to the physical selection exhibition area, exhibition settingsThree Innovative Special ZonesDirectly addressing industry pain points. Cross border logistics& The overseas warehouse area gathers resources from first mile, overseas warehouses, and customs clearance freight forwarders to help companies reduce logistics costs; The private model OEM/ODM customization zone gathers high-quality factories to help sellers create differentiated products and break out of the low price competition quagmire; The POD on-demand printing innovation zone showcases flexible small batch customization solutions, effectively alleviating the stocking pressure of cross-border merchants.
Joining the platform:
Mainstream cross-border platforms such as Amazon, TikTok Shop, Temu, Shopee, Lazada, eBay, etc. have collectively entered the site to carry out investment attraction, policy interpretation, and operational empowerment. The matrix of full chain service providers, including cross-border payments, ERP systems, proxy operations, intellectual property, financial and tax compliance, and brand incubation, is synchronized and in place. Enterprises can meet multiple needs such as product selection, channel entry, compliance, and operation in one exhibition, greatly reducing docking costs.
Exhibition audience:
In terms of audience quality, this exhibition focuses on inviting high decision-making professional buyers, with over 85% of the attendees holding the authority to purchase and sign cooperation contracts. The participating groups include major platform boutique sellers, independent website operation teams, national industrial belt source factories, overseas import wholesalers, cross-border service providers, industrial parks, and investment and financing institutions. The efficiency of supply and demand matching has been greatly improved, bidding farewell to ineffective docking.
Theme Forum:
During the exhibition, multiple cross-border industry summits, platform new policy press conferences, and emerging market themed sharing will also be held to interpret the latest industry trends and compliance policies, providing decision-making references for practitioners. The exhibition will be open from 09:30-17:30 on September 16-17 and from 09:30-16:30 on September 18. Facing 100000 level precise professional buyers, seizing the opportunity of year-end peak season orders, amplifying the influence of the brand industry, opening up multiple channels for global expansion, linking upstream and downstream high-quality industrial resources, and understanding the cutting-edge development trends of cross-border industries.
