2026 Shanghai International Cultural Creative Products and Fashion Play Exhibition is the largest and most influential flagship exhibition in the field of cultural creative and fashion play in Asia. With the theme of "creating the future and inspiring the east", it focuses on the core trends of cultural creative IP, fashion play manual, China-Chic culture, art design and digital cultural creation. The exhibition covers a total area of 92000 square meters, bringing together more than 1800 leading cultural and creative play enterprises, IP parties, designers and brand names around the world, and comprehensively covering the whole industrial chain of cultural and creative IP, Chaoplay manual, blind box, art sculpture, China-Chic products, cultural and creative gifts, non heritage cultural and creative, digital collections, animation peripheries, stationery home and authorization services. This exhibition deeply integrates traditional culture with modern trends, creating an international cultural and creative trendy toy ecosystem platform that integrates IP display, trendy toy trading, design exchange, authorization cooperation, and business docking. Simultaneously hosting cultural and creative IP summits, trendy toy design forums, new product launches, designer salons, IP authorization matchmaking events, and trendy toy competitions. Attracting over 100000 professional audiences worldwide, including IP owners, brand owners, distributors, buyers, designers, collectors, e-commerce platforms, and end consumers. The exhibition helps cultural and creative enterprises expand their markets, connect resources, promote IP incubation and commercialization, and provide core support for the innovation and upgrading of China's cultural and creative entertainment industry and its internationalization.

Cultural and creative IP, Chaoplay, handmade, cultural and creative gifts, China-Chic, art surroundings, digital cultural and creative